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Facebook tests video-first redesign to compete with TikTok

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Animated editorial illustration for: Facebook tests video-first redesign to compete with TikTok
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Humayun Sabir
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At a glance

  • Meta is testing a video-first redesign for the Facebook app.
  • The new interface shows a full-screen video feed, similar to TikTok.
  • The trial is currently limited to a small group of users in India.

Story so far

In a bid to compete with short-form video platforms, Meta has begun testing a significant redesign of its Facebook app. The new interface, currently being trialed with a limited user group in India, prioritizes video content by presenting a full-screen video feed upon opening the app, mimicking the user experience of TikTok. The traditional feed remains accessible, but the move signals a strategic shift for the social media giant.

Latest development

Meta is testing a major redesign of Facebook that replaces the traditional News Feed with a full-screen, vertical video feed, aiming to compete with platforms like TikTok and YouTube Shorts.

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